Matcha & Marketing empowers mission-driven businesses and talent — including athletes building their NIL story — with intentionally layered marketing solutions that blend Generative AI, forward-thinking strategy, and bold creativity to put our clients ahead of the game.
Trusted by teams & brands like
A real look at the campaigns we're building — from NIL mentorship to AI-powered ad ops to stadium-side activations. This is the work behind the work.
Matcha & Marketing is a strategy and marketing agency that helps mission-driven businesses and talent grow with intention. We work across branding, experience design, and growth — partnering with brands, businesses, and creators to build marketing that actually connects people. Our services span social media marketing, ad campaigns, content strategy, event production, product sales, and lead generation.
For athletes, we go deeper. The Locker/Room is our athlete-exclusive offering — a dedicated platform that gives student-athletes the frameworks, tools, and education they need to define their personal brand, own their NIL story, and build real monetization around who they are beyond the game.
Two lanes. One mission: build brands that mean something.
For athletes & talent building a brand around their game.
Paid media and automation that runs smarter, not just harder.
Distinct visual identities that leave a memorable impression.
Sales lead generation and a clear plan for turning attention into actual income.
End-to-end production for experiences people show up for.
"Marketing, like a well-crafted latte, becomes exceptional when infused with the right ingredients."
Sparkle Whitaker
Founder, Matcha & Marketing
I'm a seamstress/fashion designer turned brand strategist with deep experience in retail sales, consulting, and visual identity development. I've built a career working across sports, beauty, wellness, and creator markets. But more importantly, I'm a woman passionate about equity and longevity in sports — especially for women and girls.
My agency works with athletes like Mike Jackson (NFL — Carolina Panthers) and league properties such as the Women's National Football Conference. The way I approach talent mirrors the powerful mentorship that shaped my journey, and that is why the Locker Room exists. Athletes don't have to figure it all out alone — and it's never too late to regroup and change the game plan in life or business.
The people behind the playbook.
Brand Designer, Social Media
Creative Director, Social Media
Sales Outreach & Media Strategy
Marketing Coordinator
Grant Proposal Writer
AI Strategy Assistant
For more information or to schedule your session, reach out to Sparkle Whitaker.
contact@layeredlikematcha.com