A look at the campaigns, activations, and partnerships built under the Matcha & Marketing playbook.
Client: Panama International Restaurant (formerly Caribbean Soul Kitchen LA)
After relocating to Long Beach, the five-year-old restaurant lost significant foot traffic, with weekly sales dropping to roughly $2,500. They needed immediate revenue recovery and market visibility in their new location.
We built "The Global Table: A 3-Part World Cup Cultural Series" — a three-day ticketed event activation around Panama's World Cup matches, featuring merchandise and tiered ticketing, sponsored giveaways (Bloom Nutrition, Mezcla, FlavCity), live DJ performances, and a partnership with Ambiente Central, a local Latin community organization. No paid advertising or venue fees — just email marketing, strategic relationships, and cultural storytelling.
The activation generated press coverage from the LA Times' Latino cultural vertical, brought in new customers, and renewed community engagement.
"This wasn't a big budget production... just strategy, email marketing, relationships, cultural storytelling, and a team that knew how to build an experience people actually wanted to show up for."
Thanksgiving Food Drive with Mike Jackson, in partnership with What's Next Ministries
Matcha & Marketing managed on-site logistics and social media coverage for a Thanksgiving food drive that fed over 600 families in the community.
We supported the 2026 Mike Jack Experience Leadership & Skills Training Camp, a youth leadership and athletic development camp — securing 2 food sponsors for the camp experience and producing social media content to help tell its story. We also manage content strategy for Mike's personal social media.
Client: Victoria Gibson, NFL (WAG) Lifestyle Creator · Talent Manager, Creator Partnerships Coordinator, October 2025–March 2026
We manage NIL partnerships for high-profile NFL WAG Victoria Gibson — overseeing outreach, negotiations, and execution of collaborations with base deal values starting at $30,000+. We've developed and refined a public-facing brand narrative rooted in community engagement and lifestyle, and lead end-to-end event production for fan-facing engagements such as tailgates and charity initiatives (including the Patriots holiday relief drive below).
Holiday & Hurricane Relief Drive
We coordinated a holiday donation drive covering clothing, toys, and food, partnering with 9 vendors and the Patriots Hall of Fame on a giveaway raffle.
Client: American Association for Employer Relations+ · Marketing Coordinator, Business Development (2025)
Led strategic employer and community outreach, managing a CRM of 13,000+ contacts to drive targeted communication campaigns for national conferences, webinars, and industry events. Cultivated relationships with workforce and economic development partners including Parker Dewey, Nokia, MPACE, Texas Instruments, MCEEA, and Silicon Valley Leadership Group — while leveraging AI tools to accelerate outreach, scheduling, and reporting without adding headcount.
Secured more than $5,000 in event revenue through coordinated outreach for virtual employer relations programming, managing logistics from registration through post-event follow-up.
Client: Black Rocks LA · Setup & Strategy Sprint, February–June 2026
Black Rocks LA — a Black rock climbing community building space to move, connect, and thrive through climbing, wellness, and community — was growing fast but had no infrastructure for generating revenue or activating brand support, placing financial strain on the founder and limiting its impact.
We built a Strategic Revenue Stream Framework and a full Brand Partnership Toolkit (pitch deck, outreach templates, a curated brand list) and began outreach on Black Rocks LA's behalf. The engagement originally scoped a merch strategy, but we shifted focus to sponsorship outreach and revenue planning once it was clear that approach better protected the group's mission of staying accessible to its community. Merchandise is now positioned as a complementary offering — for example, selling at High School/College workshop sessions — rather than a primary revenue driver. We sourced and pursued sponsorship opportunities through the OnBrand platform, and onboarded the founder to continue independent outreach going forward.
Outreach secured product sponsorship commitments from three brands — MEZCLA, Create Wellness, and FLAVCity — supporting Black Rocks LA's Juneteenth fundraising event.
Client: MuzeHair by Kiyah Wright
Built and executed an email marketing strategy to drive direct product sales over a three-month span.
Let's build a campaign worth talking about.
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