Matcha & Marketing Agency uses Generative AI every day to build revenue strategy and tell stories that actually land — for our clients, and for ourselves. This page is proof, not a pitch: how we actually use AI in our own work, plus the tools we think are worth your time.
No hypotheticals. This is the stack running behind our own strategy, content, and operations right now.
We designed and built this entire site — the animated hero, the interactive quiz, the case studies — by "vibe coding" it with Claude Code. No dev team, no months-long build timeline. Just strategy and AI, working together.
We use Claude to synthesize research, pressure-test positioning, and draft campaign strategy faster — then we bring the judgment, taste, and client context that AI alone can't.
We've built custom GPTs trained on client brand voice and campaign frameworks, so content that used to take days of back-and-forth takes hours.
We connect the tools our clients already use so leads, forms, and follow-ups move automatically between them — less manual admin, more time spent on the strategy that actually moves revenue.
A curated list of tools we use or recommend to clients, organized by what you're actually trying to get done.
For writing campaigns, captions, and creative faster without losing your voice.
Drafts campaign copy, captions, and email sequences, and helps brainstorm angles when you're stuck. Best used to get a strong first draft, not a final one.
AI-powered design tools built into Canva — background removal, "Magic Write" for on-brand copy, and quick resizing across platforms.
Trains on your brand voice to produce copy at scale — useful once you have messaging locked and need volume (ads, product descriptions, etc.).
For turning raw footage into content people actually watch.
Auto-captions, trending templates, and AI editing tools built for short-form video — the fastest way to get reels and TikToks out the door.
Feeds it a long video (a podcast, a panel, a keynote) and it automatically finds and cuts the most shareable short clips.
Edit video and audio by editing text — great for cleaning up interviews, removing filler words, and fixing audio without timeline editing.
For getting time back on the stuff that isn't strategy.
Summarizes meeting notes, drafts project docs, and helps organize scattered ideas into something your team can actually use.
Connects the apps you already use so leads, forms, and emails move between them automatically — no developer required.
Smart scheduling that removes the back-and-forth of booking calls — we use it ourselves for discovery calls.
For staying in front of leads and customers without a bigger team.
AI-assisted email & SMS marketing with smart segmentation — helps you send the right message to the right customer automatically.
Handles common customer questions instantly, 24/7, so your team can focus on the conversations that actually need a human.
CRM automation and lead scoring that helps you spot your hottest leads instead of guessing who to follow up with first.
For getting smarter, faster, before you build the plan.
Real-time research with cited sources — useful for competitor research, market sizing, and fact-checking before a pitch.
Synthesizes research into strategy docs, SWOT analyses, and positioning options — a thinking partner, not a replacement for judgment.
We layer these tools into an actual strategy built for your business — that's the part AI alone can't do.
Take the quiz for a quick read on your business, or book a discovery call directly.